We’re pretty sure that massive food companies (read: Kraft, Coca Cola, General Mills) have no real interest in sustainability or creating a healthier society. For these guys, it seems to be all about the bottom line. Michelle Obama, however, is more optimistic and still hopes they might straighten up and get on board in the fight against obesity.
Yesterday at a meeting of the Grocery Manufacturers Association, Michelle asked the largest food companies in America to start making healthier food and to stop marketing the unhealthy foods to children.
“We need you not to just tweak around the edges but entirely rethink the products you are offering, the information that you provide about these products, and how you market those products to our children,” she said.
“While decreasing fat is certainly a good thing, replacing it with sugar and salt isn’t. This needs to be a serious industrywide commitment to providing the healthier foods parents are looking for at prices they can afford.”
In her speech, Obama asked that companies start making food labels less confusing and increase healthy marketing campaigns.
Rick Wolford, chairman and CEO of Del Monte Foods Co. and chairman of the Grocery Manufacturers Association, said “We are willing to do more, and we are willing to go the extra mile.”
What do you think? Will corporate America truly get on board? Chime in and share your predictions!