Ever mindful of publicity opportunities, PETA has requested that the current owners of the SEX.COM domain be charitable and donate the address to their cause.
The domain, one of the most valuable in the world, is going up for auction today. It was purchased for about $14 million in 2006 — and is expected to draw even bigger bucks this time around.
“PETA has never hesitated to use sex to make people aware that going vegan is the best thing that you can do for animals, your body, and your lover, so it makes sense for Sex.com and PETA to hook up,” the group writes in a letter.
“Visitors to the newly revamped Sex.com site could watch our sexy Super Bowl ads like “Veggie Love” (about how a vegan diet can enhance your time between the sheets) or watch Alicia Silverstone’s naked testimonial—living proof that a vegan diet does a body good. They could gaze on sultry ads featuring gorgeous vegetarians, like Pamela Anderson and Owain Yeoman, or join the action and participate in one of our Sexiest Vegetarian contests. They could also read about the many vegan foods that are natural aphrodisiacs.”
It’s a fine idea — but it will never happen. Not with millions on the table to be won. But still, I’d love to see the faces of people hitting a new, vegetarian-themed Sex.com. Well played, PETA.