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DiCaprio Kicks Off The 2010 Tag Heuer Tesla Roadster Round-The-World Road Trip

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dicaprio, tag heur, tesla roadster

So what’s our green crusader up to now? Don’t think for one minute that lukewarm reviews of DiCaprio’s latest Martin Scorsese-directed flick, Shutter Island, have slowed him down. The A-lister still packs a showbiz punch as the narrator of the new IMAX Hubble 3D documentary and when it comes to matters concerning Mother Nature, he’s on fire. The National Resources Defense Council Trustee is intent on setting a positive example for fellow earth lovers by practicing what he preaches, which might explain why — in an effort to get more financial support behind multiple environmental initiatives — he allied himself with watchmaker TAG Heuer last year. The luxe Swiss brand is actively involved in combating climate change by supporting Green Cross International and NRDC, which DiCaprio has praised as part of their “global mission…to protect our planet.”

That partnership has now manifested itself in TAG Heuer’s “Odyssey of Pioneers”, a 150 year anniversary commemoration event in which a specially designed zero-emission plug-in electric sports car – the TAG Heuer Tesla Roadster – will be engaged in an eight month long, 12,000 mile “epic, round-the-world adventure”  to demonstrate that our global culture is ready for this type of eco-friendly vehicle technology. DiCaprio, in conjunction with the CEOs from Tesla and TAG Heuer, kicked off the event in Basel, Switzerland yesterday with the unveiling of the special-edition Roadster, which is now currently on the road with driver Luke McClure at the wheel (as well as cameraman Vivien Floris). The journey will expose the public not just to the remarkable technology of the Tesla but also to a collection of Tag Heuer’s finest watches made throughout multiple decades.

DiCaprio won’t be involved in any part of the actual journey that the TAG Heuer Tesla Roadster takes (throughout Monaco, Milan, Budapest, Warsaw, Moscow, Delhi, Beijing, Shanghai, Tokyo, Los Angeles, Miami, New York, London, and finally, Paris), but he’ll likely be there in spirit. As a very satisfied owner of one of Tesla’s 244 mile per charge vehicles, he has said of the experience that it’s “an unbelievable drive” that is “scarily fast” and happens at “the flip of a switch.” As for DiCaprio’s alliance with TAG Heuer, he stated that their desire to do good in the world is what fills him with the most pride, adding that the model they’ve set which enables consumers to “buy a quality timepiece and help save the planet at the same time” is one that he hopes other eco-and socially conscious businesses will emulate.

Via Auto Blog Green

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