Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Avatar Release To Kick Off Million Tree Planting Initiative

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

avatar tree

While we’re not sure if anything about the DVD itself will be green, we’re happy to announce that Twentieth Century Fox isn’t just using Earth Day as it’s marketing bitch for Avatar. At a press conference today, the studio and its billion-dollar director James Cameron announced a partnership with the Earth Day Network to plant one million trees in honor of the film by the end of 2010.

“I am pleased to have the opportunity to share the environmental messages from AVATAR through the efforts during the 40th Anniversary of Earth Day and with Earth Day Network,” said James Cameron. “Earth Day Network’s commitment and actions to promote a healthy, sustainable planet go hand-in-hand with the themes of AVATAR.”

The non-profit, which is committed to caring for and nurturing the trees to maturity, will plant native species in more than 15 different countries. Natural disasters such as fires and landslides will also be considered during the planting process.

AVATAR sends a universal message about the danger of exploiting our natural resources and brings to the forefront of the global consciousness the need to protect our planet and humanity, said Kathleen Rogers, President, Earth Day Network. “We hope this commitment from Twentieth Century Fox Home Entertainment to plant one million trees, will inspire others to stand up against climate change for Earth Day.”

Like us on Facebook:
0 Comments

WHEN IS A VEGAN NOT A VEGAN?

Since veganism cannot be perfect, there is no point in being vegan at all, they trumpet.

Kendall Jenner’s calfskin shoes illustrate how society values animal products

Press releases often find their way into my inbox. Occasionally, they’ll centre around a new animal rights initiative or vegan product, but usually, they’re unsolicited dribble e-blasted to every unprotected news media email address available. So when news of some…

Seductive and Destructive: The Insidiousness of “Happy” Exploitation

We need to shatter and dispel once and for all the insidious myth that it is somehow possible to exploit non-human animals “humanely.”