by Michael dEstries
Categories: Film/TV.
Photo: Twentieth Century Fox

avatar tree

While we’re not sure if anything about the DVD itself will be green, we’re happy to announce that Twentieth Century Fox isn’t just using Earth Day as it’s marketing bitch for Avatar. At a press conference today, the studio and its billion-dollar director James Cameron announced a partnership with the Earth Day Network to plant one million trees in honor of the film by the end of 2010.

“I am pleased to have the opportunity to share the environmental messages from AVATAR through the efforts during the 40th Anniversary of Earth Day and with Earth Day Network,” said James Cameron. “Earth Day Network’s commitment and actions to promote a healthy, sustainable planet go hand-in-hand with the themes of AVATAR.”

The non-profit, which is committed to caring for and nurturing the trees to maturity, will plant native species in more than 15 different countries. Natural disasters such as fires and landslides will also be considered during the planting process.

AVATAR sends a universal message about the danger of exploiting our natural resources and brings to the forefront of the global consciousness the need to protect our planet and humanity, said Kathleen Rogers, President, Earth Day Network. “We hope this commitment from Twentieth Century Fox Home Entertainment to plant one million trees, will inspire others to stand up against climate change for Earth Day.”

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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