by Michael dEstries
Categories: Film/TV.

compostable 3d glasses, eco, green

Whether people enjoy the experience or not, studios are seeing big green dollar signs by expanding films to include 3D versions. The extra dough people are coughing up for the feature is boosting profits substantially. Avatar raked in more than 70% of its take through 3D — with an average ticket price north of $13.50.

As we mentioned earlier in the year, all this demand is creating waste from used 3D glasses; something theaters have attempted to combat with aggressive recycling efforts. With more than 10 millions pairs of glasses shipped to movie theaters across the globe for each 3D movie, however, recycling makes but a small dent in what eventually heads to the landfill.

One company named Cereplast has found an answer to keeping waste low by creating the world’s first biodegradable and compostable 3D glasses. They’ve partnered with a company called Oculus3D, which makes 3D film projection technology, to introduce the green shades this summer in theaters around the country. According to a release, If discarded at a compost site, the 3D glasses will return to nature in less than 180 days with no chemical residues or toxicity left in the soil.

The benefits are huge. Traditional 3D glasses are made from fossil fuel-based plastic and are not biodegradable. The CO2 emissions for the more than 10 million plastic glasses is equivalent to the harmful emissions generated by burning 50,000 gallons of gasoline or 917 barrels of oil.

We hope the Cereplast glasses take off and replace the standard variety quickly. We love arrows and sharks flying in our face at the theater — but it would be nice knowing that such a cheap thrill doesn’t carry with it a big price for Mother Earth.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • http://www.ecolabelfundraising.com EcoLabel Fundraising

    Very cool that they did this in a way that is honoring the environment!

  • http://blog.babyganics.com robert_evans

    That’s cool. Those things don’t look biodegradable but they are. If we could replace other stuff with what that’s made of, just imagine how much easier waste management would be!

  • http://www.VivBizClub.com Dinesh

    Wow – interesting. What are the lenses made of? PLA? If so, that’s definitely one of the cooler PLA applications I’ve seen. Do you have any more information. I’d be curious to see what their distrubition strategy is like. It’d be great if they were teaming up with movie theatres to actually offer composting within the theater, so that folks can drop their glasses in a compost bin after the movie…

    • BrianD

      They are still planning to re-use glasses that are left at the theaters, but you know as well as I do that only a portion of the glasses are turned in. With these glasses, the impact of people throwing them away either at the theater or at home later will be lessened. Anyone interested in Cereplast’s other green products should check them out, they are a public company traded on the OTCBB with the ticker CERP.

  • http://www.go-green-fundraising.com Green Fundraising

    That’s really cool. I always wondered what happened to the glasses that weren’t turned back in. I hope they make some kind of statement about the biodegrability of these glasses though. It would be a great way to make people more aware of eco issues.