Greenwashing: “A false or misleading picture of environmental friendliness used to conceal or obscure damaging activities.” In other words, what you’re about to see.
The bottled water industry is shaking in their highly unsustainable boots as more people around the world become aware of the hefty environmental cost associated with their product.
In a rather desperate attempt to combat this growing societal disenchantment, the Bottled Water Association has produced an “informative” video — complete with acoustic guitar strums, beautiful landscape images and a fake news reporter.
The video claims that bottled water manufacturers are “good stewards of the environment”, but that isn’t entirely (or even slightly) true. Grist.com reports that plastics make up at least 11 percent (by weight) of municipal solid waste in landfills and that 60 percent of “pure spring water” is actually from untested waters.
Wanna see the video for yourself? We’ve posted it below. But be warned: your eyes are about to do some serious rolling over this one.