Gaiam Shutting Down Green Ad Network, Social Networking Site Gaia.com
Some additional green-themed casualties to report as Gaiam has announced the closure of its green LIME ad network and the earthy social networking site Gaia.com
Started in 2007, the LIME Ad Network worked to hook up green advertisers with green websites and make everyone a little money in the process. At one point, it was the leading green ad network online. Unfortunately, it appears that the economy has dealt a serious blow to LIME — and its ability to court advertisers may have also been hampered by an increase in competition from companies like Natural Path Media.
On the other end, Gaiam is also killing off Gaia.com — a four-year-old social networking site that brought people together under a banner of inspiration, energy, and support. “Though it’s been an incredible four years, due to current economic conditions, Gaia Community has become simply too much to support,” says a note on the site. “As of the end of this month, I’ll be leaving—off to an overdue break, a new business venture, and a few adventures abroad—and the site will be shutting down.”
We wish the best to all those involved with LIME and Gaia.