It’s hard to believe that veteran rock legend Sir Paul McCartney is 67 years of age, and despite slight signs of facial weathering, he is spry, culturally relevant and as outspoken about his beliefs as ever. With a challenging marriage to Heather Mills behind him, he is now doing what he does best – making sweet music via his “Up and Coming Tour” which just blew through America to rollicking great reviews and is now making a brief pit stop in Puerto Rico before forging onto several dates in his stomping grounds within the United Kingdom.
As media outlets continue to spread awareness about the touring excesses and mammoth carbon footprints of huge global rock productions — and bands continue to make public eco-amends for what is deemed a necessary evil to support their livelihoods – it perhaps comes as no surprise that perennial eco-sympathizer and animal rights activist McCartney has declared his 2010 tour a 100% meat-free zone. Embracing vegetarianism since the seventies, the brainchild behind Meat Free Mondays is serving 480 daily meals for his musicians and crew without one scrap of animal protein in sight.
The former Beatle believes as many scientists now do that slowing climate change by making dietary modifications will help to offset the long shadow generated by livestock production. In addition to banning meat from his current tour, he also rented a five star $7,000 mobile gourmet kitchen unit kitchen (while a permanent version is being constructed) to ensure that everyone is fed veggie laden options that pass his culinary veggie-licious muster. Perhaps some or all the following famous vegetarian musicians in the video below will be inspired to follow his lead!