Daily Finance Writer Jeff Bercovici scored a few minutes with John Henricks, founder and chairman of Discovery Communications, at a gala in his honor last night — and asked the one question on everyone’s mind.
Why Sarah Palin?
“We’ve had success in the past where we’ve had people who’ve had an obvious connection to a region or a state,” said Henricks. “Like, we did a travelogue with the former Prime Minister of New Zealand. We did the King of Jordan. So what we’re doing is just — she obviously loves her state. So this is not political. This is Sarah Palin kind of presenting the state to viewers. She has a great following in the country. So we just try to present people who can tell a good story.”
Translation: They’re after the ratings. Because if King Abdullah or Helen Clark demanded more than $1.2 million an episode, you can bet Discovery would have laughed in their faces. The network is clearly choosing to ignore Palin’s atrocious environmental record — while still championing her show as a perfect fit for the Discovery brand.
“Anyone who watches Planet Earth, and we have something going on now called Life — these are series that celebrate the majesty of life on the planet and how precious this planet is,” Henricks added. “So I think our record is pretty clear.”
No, not really. Not anymore.
via Daily Finance