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NBC To Launch Green Week April 19th

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Is it time again already?

NBC is prepping the green peacock for another show the week of April 19th — when over 40 NBC Universal outlets will feature some 100 hours of green-themed programming. It was only last November that we were treated to a green week of Al Gore on 30 Rock and Saturday Night Live and Dwight Shrute as Recyclops.

Of course, NBC has been working the green week angle since 2007 — which, if you think about it, is a pretty awesome commitment from a major network; even as the green scene has gone up and down in terms of cultural interest. And it’s paid off too — bringing in tens of millions from new eco-themed sponsors.

What can we expect this time around? Here’s what we know so far: On an episode of the Bravo reality series “Millionaire Matchmaker”, a 39-year-old tycoon with an eco-friendly clothing line goes into a rage after his blind date orders red meat. Oxygen’s reality dating series “Love Games” will buy thrift store dresses for the ladies they’re trying to impress. “Top Chef” will show contestants shopping at a green market and discussing the benefits of eating locally. And Tori Spelling and Dean McDermott will get to work in their organic garden.

Will Recyclops return? We hope so.

NBC Universal is also planning to launch a week in June dedicated to healthy eating and exercise. The format presumably will find shows throughout the week — and across NBC’s networks — with plot-lines or characters engaging in healthy living activities.

via Wall Street Journal

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