Correction: Animal Planet has confirmed that the person in the photo is actually Jeff Hansen, Australian director of Sea Shepherd. Him and Bethune kind of look alike.
Animal Planet has unleashed a new branding campaign — and with it comes a new promo poster for Season Three of their hit series Whale Wars.
The new tagline “Animal Planet. Surprisingly Human.” accompanies a pic of activist Pete Bethune, who is currently being held in Japan on charges related to “trespassing, causing injuries, obstructing commercial activities, vandalism and carrying a weapon”. Bethune was taken into custody in February after boarding the Shonan Maru 2 in an effort to make a citizen’s arrest of its captain. Earlier in the year, Bethune’s ship — the Ady Gil — was sunk by the Maru 2 after a collision in the Southern Ocean.
Whale Wars is set to debut this June on Animal Planet.