
Correction: Animal Planet has confirmed that the person in the photo is actually Jeff Hansen, Australian director of Sea Shepherd. Him and Bethune kind of look alike.
Animal Planet has unleashed a new branding campaign — and with it comes a new promo poster for Season Three of their hit series Whale Wars.
The new tagline “Animal Planet. Surprisingly Human.” accompanies a pic of activist Pete Bethune, who is currently being held in Japan on charges related to “trespassing, causing injuries, obstructing commercial activities, vandalism and carrying a weapon”. Bethune was taken into custody in February after boarding the Shonan Maru 2 in an effort to make a citizen’s arrest of its captain. Earlier in the year, Bethune’s ship — the Ady Gil — was sunk by the Maru 2 after a collision in the Southern Ocean.
Whale Wars is set to debut this June on Animal Planet.
About Michael dEstries
Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.View all posts by Michael dEstries →

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