Singer Joss Stone is going bare for an upcoming PETA advertisement in a bid to ban black bear pelts worn by royal guards in the U.K.
A source tells Britain’s Sunday Mirror, “The plight of wild bears hunted for their skins and for fun is a subject very close to her heart. She hates the fact that Canadian black bears are slaughtered for their skins to make The Queen’s Guards’ ceremonial caps so decided to peel off for the campaign.”
“It was quite full-on. She’s laying on a Union Jack (flag) with nothing on. It sends a message to the Palace over the fur they use. They are beautiful pictures and she was very comfortable being without clothes.”
The campaign, one of PETA’s longest running, has seen past support from celebrities like Jamie Bamber, Stella McCartney, Julian Clary, and James Cromwell.
The new ads with Stone will be launching later this year.