by Lisa Kalner Williams
Categories: Fashion, Internet.

thredup

Children outgrow clothing every few months –whether parents buy with a conscience or a budget, they’re on a seemingly unending treadmill of purchasing clothes that fit their kids. thredUP aims to halt this cycle of consumption and spending this through its online, peer-to-peer clothing exchange.

By building a social network of close friends on thredUP, users swap with people whose backgrounds (and tastes) they trust.  Users can also seek clothing beyond their “Inner Circle” by searching the site’s listings from its national network of parents. (Currently, the service is only available in the United States.)  Parents who list their kids’ clothes send their pre-paid thredUP box for free; recipients pay a flat $13 for shipping.

thredUP began in October 2009 as a men’s and women’s shirt-swapping site. The company hopes to tap into the growing secondhand children’s clothing market with this latest service.

What do you think of this service? Would you use it?

[Update: The organizers behind thredUP have given Ecorazzi readers an exclusive invite code! Click here to check it out.]

About Lisa Kalner Williams

Lisa Kalner Williams is a lover of rock 'n' roll and founder of Sierra Tierra Marketing, a social analytics, strategy, and education company. She lives with her vegan family in the Greater Boston area.

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