by Daelyn Fortney
Categories: Causes
Tags: , , .
Photo: savehollywoodland.org

With much anticipation, we received the announcement from The Trust for Public Land (TPL) that was promised yesterday. While Bob Barker hasn’t flown in with his cape yet, the news is positive as the organization has been granted a time extension to raise the remaining $1.5 million needed to save the land around the Hollywood Sign.

TPL will have 16 more days.

Aileen Getty and The Tiffany & Co. Foundation, who both previously donated $1 million, have joined forces and issued a challenge to the community by offering an additional $500,000 if TPL is able to raise $1 million.

“I’m proud to support TPL’s efforts in conserving this magical place and hope that this challenge will inspire others in LA to help us close the gap,” said Aileen Getty who has been a supporter of the campaign from the very beginning. “From this point on, every donation, from bake sales to on line contributions to lead level gifts, will be matched $1 to $2 until we raise the final million.”

Michael J. Kowalski, chairman and CEO of Tiffany & Co., added, “With the matching gift from The Tiffany & Co. Foundation, we reassert its mission to preserve our natural heritage and important landmarks. We wholeheartedly support The Trust for Public Land, our partners in the Campaign to Save Cahuenga Peak, and I am confident that this historic site will remain a wildlife habitat and the home of a great American icon.”

Hollywood leaders and stars have stepped up to the plate with contributions totaling $3.1 million. Additionally The Carl W. Johnson Foundation has donated $100,000 and the artists from Simon Fuller’s new online show “If I Can Dream” have spread the word about the campaign to fans in 180 countries.

Individuals can make an online donation at www.savehollywoodland.org. The organization also accepts contributions via text messaging. To donate via text, text the word LAND, L-A-N-D to the number 50555 to give $5. When prompted, reply with YES to confirm the gift. (Standard messaging and data rates may apply.)

TPL must raise the full amount by April 30 in order to preserve the 138 acres of land behind the Hollywood Sign.