British celebrity hairstylist Tara Smith is launching her new line of vegan hair care products in the United States. The products are made with natural earth friendly ingredients, contain certified organic fragrances, and come with the tagline “Tested on film stars, not on animals.”
Smith, who has worked with stars including Nicole Kidman, Angelina Jolie, Marisa Tomei, and Demi Moore, launched the Tara Smith Hair Care Range at a Donna Karan hosted party earlier this week in New York City.
“It was important to me to develop a salon-quality product line based on natural plant ingredients and accessible to everyone at a realistic price tag,” says Smith. “I have made sure my products are as natural as they can be without having to keep them in the fridge because I believe that what we put on our body is as important as what we put in it.”
The Tara Smith Hair Care Range includes shampoos, conditioners, and styling products that include a special label that can be peeled off the bottle and planted—producing beautiful wild flowers.
The vegan products, which cost less than $10, are available at Duane Reade stores in New York and New Jersey.