It’s safe to assume that most of America has probably never witnessed the death of an animal to create the food they consume on a daily basis. Those that have either fall into the 3.2% estimated to be vegetarians or have simply accepted the act and moved on. Needless to say, the experience is not one to be forgotten and definitely educates and informs on how food arrives to the table.
Enter “The Cooking Channel” — the new spin-off from the Food Network that seeks to appeal to a “crowd interested in the grass roots of food culture.” In an interview with the NY Times, the senior VP of the new channel, Bruce Seidel, said they’re aiming to be “little grittier, a little edgier, a little hipper.”
Um, great — but WTF does that mean?
“Someone sent over a demo for a potential show where you could see they were breaking chickens’ necks in a restaurant,” another exec added. “I do think we would do that on the Cooking Channel.”
Whoa. Since you’re not likely to catch Earthlings on cable television anytime soon, could something like the Cooking Channel become the next platform for those encouraging others to give meat a rest? As we’ve seen with docs like Food, INC or any number of videos from PETA, when people are confronted with the truth of where their food comes from — and at what cost — habits tend to change. And I’m not saying that 90% suddenly drop meat, but it wouldn’t much of a reach to say that a greater appreciation of an animal’s life is created. Perhaps that person shifts where they buy meat depending on the factory farming sourcing of the company, perhaps they stop eating so much, etc. The important thing is that drawing back the curtain of ignorance makes you think.
So, if the new Cooking Channel is all for being grittier and edgier by showing how a cow dies for a steak or a chicken for a double-down sandwich, well then bring it. We need more awareness beyond the supermarket aisle.