In honor of the UK release of Avatar on DVD and Blu-ray, Twentieth Century Fox Home Entertainment is erecting a giant interactive replica of the movie’s “Tree of Souls” at Speakers’ Corner in Hyde Park, London. The exhibit will run from April 24th-25th and be officially unveiled by Stephen Lang, who stars as Colonel Miles Quaritch in the film. From Blu-ray.com,
As the only tree of its kind ever created and the largest fibre-optic installation in Europe, visitors will have the opportunity to “bring the tree to life,” manipulating its lights and colour by plugging their phones and iPods into the tree. Also, to celebrate the 40th Anniversary of International Earth Day, and as part of a global initiative to plant a million trees worldwide, Fox will be planting a real tree for every person who directly connects with it. In the UK, Fox has partnered with The Woodland Trust for the tree-planting initiative.
Wow, sounds stunning right? There’s also this little technological tidbit:
To give the impression of being “alive,” and to further resemble the tree featured in the film, it has 10 movement sensors spread around the circumference of its trunk, which will pick up movement in the vicinity and change the color and intensity of its fronds the closer people get to or move away from the tree; each area will be autonomous so multiple people will be able to react with different areas.
Way to go London! Too bad America didn’t get anything close. This would have made quite the impression in, say, Times Square.
Pics and video to come!