by Michael dEstries
Categories: Film/TV.

tree of souls

In honor of the UK release of Avatar on DVD and Blu-ray, Twentieth Century Fox Home Entertainment is erecting a giant interactive replica of the movie’s “Tree of Souls” at Speakers’ Corner in Hyde Park, London. The exhibit will run from April 24th-25th and be officially unveiled by Stephen Lang, who stars as Colonel Miles Quaritch in the film. From Blu-ray.com,

As the only tree of its kind ever created and the largest fibre-optic installation in Europe, visitors will have the opportunity to “bring the tree to life,” manipulating its lights and colour by plugging their phones and iPods into the tree. Also, to celebrate the 40th Anniversary of International Earth Day, and as part of a global initiative to plant a million trees worldwide, Fox will be planting a real tree for every person who directly connects with it. In the UK, Fox has partnered with The Woodland Trust for the tree-planting initiative.

Wow, sounds stunning right? There’s also this little technological tidbit:

To give the impression of being “alive,” and to further resemble the tree featured in the film, it has 10 movement sensors spread around the circumference of its trunk, which will pick up movement in the vicinity and change the color and intensity of its fronds the closer people get to or move away from the tree; each area will be autonomous so multiple people will be able to react with different areas.

Way to go London! Too bad America didn’t get anything close. This would have made quite the impression in, say, Times Square.

Pics and video to come!

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • Eva

    That sounds really awesome.. I wish I was still in London to be there!

  • http://babyganics.com/ Robert

    The tree is niiiiiiiice. :D

  • http://www.twitter.com/catshenanigans Mo

    No mention of how eco-friendly this is and what will happen to the parts of this thing after it’s taken down?

    • http://blog.babyganics.com/ Robert Evans

      Mo, they did mention it:

      “Also, to celebrate the 40th Anniversary of International Earth Day, and as part of a global initiative to plant a million trees worldwide, Fox will be planting a real tree for every person who directly connects with it.”

      Plant a real tree by connecting with the fiber optics tree :D fun!

      • http://www.twitter.com/catshenanigans Mo

        I mean, they didn’t mention how eco-friendly the actual tree is. This makes it sound like they’re putting up a giant hunk of plastic/fibre optics/what have you for two days and then tearing it down. I’m just wondering what’s going to happen to all the parts of the thing, and if they’re just going in a landfill, being used for something else, or what.

        It does sound cool, except in how much e-waste it may produce :/

  • http://phertales.tumblr.com Pher

    Some photos of the actual tree at Hyde Park:
    http://tumblr.com/xvb91eoqb
    http://tumblr.com/xvb91el4b

  • http://www.babyganics.com/ Robert Evans

    Whatever they do with it, I hope they recycle the e-waste material properly afterwards. No shipping over to India or China for disposal, please :s