This morning, Chicago residents opened their newspaper to find a full page PETA ad featuring a classic picture of Bea Arthur and the tagline: “It’s enough to make Bea Arthur roll over in her grave.”
What, oh, what is the notorious animal organization talking about? PETA is pissed (and rightly so) that McDonald’s refuses to switch their slaughter practice to a less violent, USDA-approved method that would spare animals a lot of needless suffering.
The ad states:
“Death couldn’t stop this Golden Girl from fighting the Golden Arches’ cruel slaughter practices. A longtime PETA campaigner against factory-farm abuse, Bea Arthur left money to PETA in her will, and we’re using it to pressure McDonald’s to switch to a less violent, USDA-approved chicken-slaughter method. With this new system, millions of birds would be spared broken legs and wings and being scalded to death in defeathering tanks. It’s even supported by McDonald’s own animal welfare advisors. But McDonald’s CEO Jim Skinner refuses to make the switch. Mr Skinner, as Bea Arthur’s Maude character would say, “God’ll get you for that.”
What do you think about this ad? Right on target or a little wonky? Chime in and share your thoughts!