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Colin Firth Uses Fame To Promote Environmental Issues

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When it comes to winning awards for his green ways, Colin Firth admits that he probably a little less than deserving. “I fly, I drive, I eat meat. I commit all the eco-sins you can imagine. I’m aware that my choices are destructive,” Firth said in a phone interview with Toronto’s “The Star”.

“Awards like this are designed to promote awareness. I’m just a gate. All I am doing is standing by as a conduit, using a profile that I’ve earned in other quarters just trying to draw attention to things that need to be drawn attention to.”

The award Firth is speaking of is the inaugural Green Living/Environmental Media Association International Entertainment Award (mouthful, yes) for which he is being honored with this Saturday. And while he may be self-deprecating on his green habits, he added that he does recycle, bike around London — and oh yea, owns an eco-store in London with his wife Livia Firth.

“You’ve got this thing called profile or fame or whatever you want to call it and it’s a pretty powerful instrument if you use it wisely,” he added. “And you either use it to get upgrades and stick with that or you can try to use it to try to facilitate some other issues.”

Go ahead and punch that card, Colin — but make sure you offset that trip to Toronto this Saturday. <grin>

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