by Daelyn Fortney
Categories: Causes, Eats.
Photo: kfc.com

The traditional red and black buckets that hold the artery hardening, belt bursting swill that KFC passes off as food have gone pink until May 23. The Louisville-based company recently launched “Buckets for the Cure” in which 50 cents will be donated to the Susan G. Komen For The Cure campaign for every pink bucket of chicken purchased. Since the launch on April 14, KFC has raised over $2 million toward their goal of $8.5 million.

After the announcement of the Double Down, it seemed like PR couldn’t get worse for the fast food giant. However, this partnership with Susan G. Komen has critics calling foul on both parties.

Breast Cancer Action (BCA), a national non-profit education and advocacy organization known as a watchdog for the breast cancer movement, is accusing both KFC and Komen of pinkwashing—a term coined by the organization to describe when a company supposedly cares about the breast cancer movement yet manufactures products that are linked to the disease. The group is so outraged they have launched a campaign aptly titled “What the Cluck?” urging people to write to KFC and Komen.

“KFC locates its stores in the poorest communities where people have limited access to healthy food,” says BCA’s executive director, Barbara Brenner. “Komen claims to care about low income women. Yet they partnered with a corporation on a campaign that will severely aggravate the condition of women’s health in these communities, not improve it.”

Javier Benito, executive vice president of marketing and food innovation for KFC, claims the company is “attempting to make the single largest donation ever to Susan G. Komen for the Cure® in an effort to help end breast cancer forever.”

Unfortunately the very food they are pimping in the pink buckets is known to increase the risk of heart disease, stroke, diabetes, and high blood pressure. Additionally studies have shown a correlation between an increased risk of breast cancer and obesity in postmenopausal women.

Donating to breast cancer causes is admirable but we say skip the fried birds and donate directly to the organization of your choice.

  • Breast Cancer Action

    Thanks so much for this post, Daelyn. It is a truly offensive and harmful alliance.

  • http://www.yahoo.com matt

    kfc chicken is loaded with arsenic. arsenic is known to cause lung cancer

  • Monokuro

    Fighting cancer while causing it…somewhat strange.

  • Bencat1000

    This is hugely bad PR for Susan Komen foundation.
    They now appear to be full of crap because of their association with the FRIED “food” of KFC (a company known for selling bad health). This was a very bad choice….

  • http://www.veganjapan.net herwin

    everybody knows the harm fast foods like Mcdonalds and KFC are doing to especially young children like causing diabetes , obesity , etc. to hook up with them for a fast buck and so polishing up the image of these international health wreck companies is just a big sell out. You cant fight breast cancer and ignore other major health issues that are most rampant amongst younger people, at the same time.

  • s

    I saw a commercial about this and I laughed. Fatty foods like fried chicken (though tasty–hey, I won’t lie, it’s the one kind of meat I miss on occasion) are known to increase cancer risk. How smart does that make the Susan G Korman foundation look? And KFC…well, I sort of expect this kind of thing from them by now.

  • http://RawfoodsRetreat.com erin

    Susan Komen foundation IS and always has been a LOAD OF CRAP. They fund experimenting on innocent animals. And let me break it to you that ain’t gonna cure cancer folks. THere are much better charities to give to than these LOSERS who aren’t curing anything.

    E

  • http://www.greencleansolution.co.uk/ adam cleaner

    what a very very odd paid. i’m all for any company supporting a good cause like breast cancer but KFC? seems like a publicity stunt to me unfortunatly

  • alexis

    i’m so glad i’m not the only one who saw that commercial and thought WTF??!! the sad thing is there’s people out there who will buy into that just because they think they’re helping.

  • http://www.olsenhaus.com elizabeth

    It’s the same as those Ronald McDonald Houses for kids with cancer…

    Yeah…… Let me help you with the disease I gave you….

    Words cannot even describe the sick and disgusting ignorance that these companies are marketing

    Well on a larger scale the good news is it will backfire, even people that still eat meat laugh at the commercial….

    Fast food companies will eventually go out of business, they will not be able to provide healthy food, and making veggie burgers,salads and trying to get inolved in causes only shows they are aware times are changing

  • http://www.zeitgeistmovie.com/ Whoever…

    Yeah right…

    It would be like drug dealers wanting to help drug addicts get clean!

    Humans are such a bunch of zombies. I can’t wait for a worldwide cleansing :)

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