An onion-shaped treehouse built in the forests north of Auckland, New Zealand has come away a surprise winner in the 2010 Webby Awards.
The Yellow Tree House campaign for Yellow (formerly Yellow Pages) won for the Telecommunications section of the Webbys. The unique campaign challenged amateur entrepreneurs to build a restaurant 30ft up in a redwood tree using only the resources found in the Yellow directory listing. The winner was “an accordion player” named Tracey.
The architecturally beautiful treehouse was completed in 66 days, employing more than 60 businesses. More than 2000 people dined at the treetop restaurant during the month it was open. It also received worldwide media attention and mentions on more than 10,000 websites. “We’re absolutely thrilled,” said Kellie Nathan, Yellow’s Marketing Director, about the Webby. “It’s completed a full year of awards for the Tree House campaign and I think in particular the Webby Award focuses on the website.”
“We had a lot of blog comments and a lot of engagement by people across the country and internationally who were following that campaign, and so I think the website design was a key element in why we won.”
To check out the site, jump here. According to the New Zealand site TechDay, the owner of the land where the tree house was built is now seeking resource consent to use it for private and corporate functions.
About Michael dEstries
Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.View all posts by Michael dEstries →
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