Buoyed by the success of his NYC Marathon campaign last fall, in which he raised more than $1.2 million for the Maasai Wilderness Conservation Trust, Edward Norton has launched a new website that instantly empowers anyone to do something similar.
It’s called Crowdrise and takes the idea of social fundraising to a new level. From the site,
Whether you’re running a marathon, volunteering, or have causes that you care deeply about, create your own Fundraising Pages on Crowdrise and choose from over a million charities to raise money for. If it takes you more than a minute to create your Page, you’re probably just a really slow typist.
As you can tell from the writing, the page has a hip “we get you” vibe to it that’s probably meant to give the whole donation thing a bit of fresh air. “We want to convert social networking from just being social into substantive, productive communication with action,” Norton told the Wall Street Journal. “Instead of telling the world what you’re eating for breakfast, you can use social networking to do something that’s meaningful.”
We love the idea — and already there are a slew of brilliant campaigns running that you should check out. So stop reading and hit Crowdrise now to get on board and help make a difference.