A recently vacated meat packing facility in New York’s West Village may seem like an unlikely space to showcase vegetarianism but that’s just what Gavin Brown’s Enterprise is doing as it presents Jonathan Horowitz’s exhibit “Go Vegan!”
The site, which still smells of raw meat, opened May 9 and features a portrait gallery of over 200 celebrities and notables that Horowitz has identified as vegetarian including Paul McCartney, Bob Barker, Andy Kaufman, Alec Baldwin, Tina Turner, Prince, Merv Griffin, Henry David Thoreau, Ralph Waldo Emerson, and Albert Einstein.
Brooke Shields, who is also showcased in the exhibit, stopped by with her family on opening day. She and her children viewed the many photos of baby animals that adorn the walls that once housed animal flesh being prepared for human consumption. Before they left, Shields and her family caught a glimpse of her picture on the wall and “couldn’t have been more agreeable” bringing relief to Horowitz who was not 100% sure if Shields was still a vegetarian.
Besides the portrait gallery, “Go Vegan!” features a tofu sculpture, videos by PETA and Paul McCartney, pro-vegetarian quotes, and exterior billboards.
“Go Vegan!” is located at 601 Washington Street and will remain open through June 19.