In recent months, it seems as though Brazil has been the destination du jour for well-intentioned, eco-inspired celebrities who want to make a positive impact on the region, including longtime environmental proponent Sting, Al Gore, James Cameron and Sigourney Weaver.

Home to one of the most biologically diverse ecosystems in the world, the Amazon Rainforest – which now covers 6% of our planet’s surface (down from 14% in years past) – is responsible for generating more than 20% of the oxygen circulating in our atmosphere.

With continued deforestation, however, the risk of elevating global warming significantly increases.

That’s why even British pop star Lily Allen is doing her part to help protect the natural treasures found in Brazil’s rainforests in conjunction with the Sky Rainforest Rescue project – an organization that intends to bankroll sustainable development opportunities for natives while somehow still protecting a billion trees — and the World Wildlife Fund (WWF).

The 25 year old recently surveyed the deforestation damage in the northwest part of the country and set out to “re-educate local people and local communities” by explaining how “they can make money out of the rainforest in other ways rather than just chopping the trees down.”

It’s not an ‘easy sell’, particularly when you’re dealing with the lucrative business of cattle farming, and Allen admitted that she “found it really difficult and challenging in so many ways.”

One of the tactics that yields success is “supporting people in and around the communities alongside” the main highway that is being paved through the area. She observed that “those roads act as a sort of buffer to deforestation. If you can stop it at source it won’t progress.”

Despite the discovery of a tarantula in her bed on one particularly hairy night, the songstress says that being in the middle of Brazil’s rainforest was quite an educating experience that she’s inclined to concentrate on along with other charitable endeavors now that she’s taking a break from her career.

Take a look at this Sky News video clip with Allen for more details!

Via The Press Association and WWF