Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

DiCaprio Burning Eco-Rubber With New Japanese Green Tire Commercials

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

He’s basically the poster child for the celebrity environmental movement and says he always tries “to practice what (he) preach(es).” Who are we talking about? Leonardo DiCaprio, of course!

DiCaprio still materializes on the big screen every year or so, but in his down time, the guy gets around the green scene like it’s nobody’s business.

Case in point. In the last year alone, he’s backed numerous eco-causes, including the “This Is Our Moment” video campaign, the promotion of Tesla’s zero-emission plug-in electric Roadster and the protection of Ecuador’s Yasuni nature reserve from oil extraction.

Now, the perennial bachelor is into rubber make that Bridgestone’s squeaky green ECOPIA EX10 tires — and apparently believes enough in their performance and planet-friendly qualities to star in a few Japanese-made commercials touting their benefits.

Bridgestone’s new summer tire is specifically designed to complement Toyota RAV4 EV plug in models and features a narrow tread width/shallow tread depth and tread compound that ensures low rolling resistance as well as “optimized internal construction.”

For your enjoyment and eco-enlightenment, here are a few choice commercial bits in which Leo pimps out these green wheels while a Japanese translation steamrolls over his voice.

Check out the videos after the jump!

Via Japan Sugoi and Tire Rack

Like us on Facebook:
0 Comments

Beyoncé and Jay-Z sell out veganism for ticket giveaway

Veganism deserves better than constantly being considered something to be bribed, dared or loosely entered into.

Month one of “the year of the vegan”

News outlets are abuzz with the promise of new vegan products, celebs, and services and how that is somehow a fresh affirmation that our world is one turn closer to being fully free from animal use.

What About: “No-Kill” Eggs?

The reason for these advancements is not a sense of justice – because that can only mean going vegan – but is primarily driven by economics.

Vegandale Brewery offers the ultimate vegan night out

This brewpub helps veganism shed its stay-home-and-eat-tofu stereotype.

Don’t blame vegans for the shame you feel about using animals

The shame Carly Lewis claims veganism casts over her is more likely the ghosts of moral uncertainty, spectres that are more likely fish than cows, wondering how morality can possibly be used as ammunition in favour of murder.