21 years ago, how many people were actually aware of what was and continues to go down in the Brazilian rainforest? Exactly!  Most of us had no clue about the sheer destruction caused by deforestation because it wasn’t occurring in our backyard and the media rarely educated us.

In 1989, Sting and his wife Trudie Styler first learned about this important issue and decided to take action. The couple was so moved by the plight of indigenous tribes that they established the Rainforest Foundation in an effort to raise funds to enable indigenous Kayapo Indian tribes to map and protect their territories and obtain basic human rights and legal protection from big industry.

One of the main ways that Trudie and Sting continue to achieve the financing goals for their foundation is by holding a yearly Rainforest Benefit Concert at New York City’s Carnegie Hall, which this time around featured musical performances from Lady Gaga, Elton John, Bruce Springsteen, Mary J. Blige, Debbie Harry, Nile Rogers, Shirley Bassey…and naturally, the former Police front man himself.

Ms. Styler recently sat down with Katie Couric and said that although they’ve managed to raise close to $30 million to date, sadly it isn’t enough to protect tribes from the destruction triggered when huge corporations like Chevron stake their claim.  Still, Trudie feels proud that she and her husband are making a concerted and consistent effort to make a tangible difference, not only by running their charity, but by taking other steps to offset their acknowledged “massive carbon footprints.”


Some other eco-chat elements included her perspective on:

If you are really intrigued by Styler and Sting’s combined efforts to protect the rainforest in Brazil, set aside some time and watch their interview below…good stuff!

Via NY Daily News