What’s the difference between greenwashing and green living? How do you upgrade your brand from eco-out-of-touch to eco-awesome? Josh Dorfman (AKA The Lazy Environmentalist) is here to help!
The expert author, television host and entrepreneur recently launched a green consulting program that sounds pretty darn amazing to us!
The new business helps companies “formulate a green communications strategy” and shows them how to “use the power of business to make going green easy for customers.” According to Josh:
“I learned many…lessons — often the hard way — while running my own green retail company,Vivavi, which I started in 2003. Through my various roles as The Lazy Environmentalist, I’ve met hundreds of green companies, managers, and entrepreneurs who wrestle with these issues as well. It’s the reason why I recently added a green consulting arm to my business.”