In honor of Paul McCartney’s Meat Free Monday campaign, the Hard Rock Café London will feature a meatless meal every Monday throughout the year at the original location on Old Park Lane. The three-course vegetarian meal will include the Linda McCartney Vegetarian Burger, Wild Mushroom Soup, Grilled Eggplant Lasagna, and a variety of healthy drinks.
The new menu option corresponds with McCartney’s UK tour and headline event at the Hard Rock Calling festival on June 27 in London’s Hyde Park.
“When the Hard Rock first opened its doors in 1971 we were a unique family restaurant and I was serving burgers, fries and milkshakes,” said Rita Gilligan who served as an original Hard Rock waitress and now works as the Cultural Attaché for the eatery. “It wasn’t until The Beatles and Linda McCartney started coming in that we embraced vegetarianism and introduced the Veggie Burger! Almost 40 years on our customers’ needs are so varied and discerning and I’m so pleased we’re able to now introduce Meat Free Mondays. I know Linda would be proud that her legacy lives on!”
McCartney and his daughters, Stella and Mary, launched the Meat Free Monday campaign in 2009 to raise awareness of the environmental impact of meat production and consumption.
“Having one designated meat free day a week is actually a meaningful change that everyone can make, that goes to the heart of several important political, environmental and ethical issues all at once,” said the singer-songwriter and vegetarian advocate. “For instance it not only addresses pollution, but better health, the ethical treatment of animals, global hunger and community and political activism.”