Animated movies and blockbuster nature films may come to mind when you lay your eyes on the all-too-familiar ‘Disney’ logo, but the mega-bucks corporation is also known for jumpstarting the careers of singing, dancing, acting tweens-turned-pop icons such as Britney Spears, Justin Timberlake and Christina Aguilera.

Naturally, a new breed of impossibly attractive Disney kids are continually being groomed to take over the pop culture consciousness, including the latest and greatest crew – Miley Cyrus, Demi Lovato, the Jonas Brothers and Selena Gomez (among others). But the good news is that they’re putting their new-found stardom to good use with Disney’s latest installation of Friends for Change: Project Green 2010.

As Ecorazzi mentioned several months back, this eco-themed initiative is designed to inspire the younger generation glued to their Disney channel to take simple, doable steps to make the world a greener place, whether by committing to multiple eco-challenges or donating money to help fund real-world environmental projects.

This year, Friends for Change: Project Green is expanding its local and global reach by launching hands-on clean-up/tree planting projects in the U.S. as well as in Latin and European locations.

If you question the impact that Disney has had on the environment, thanks to their rabid fan base, they have been able to collect well over $1 million which has been used to protect Zambian elephant habitat and aid the National Resource Council in their efforts to restore Costa Rican rain forest habitat.

Any Disney fans out there interested in helping the planet? Then keep your eyes peeled for new public service announcements featuring 40 popular stars, and don’t forget to take a pledge on behalf of Mother Nature.

Check out this video for more details and website information.

  • monica

    I remember when the Jonas Brothers were here in Toronto last fall I saw Nick and Joe get take-out from the veggie, and uber eco-friendly, restaurant Fresh on Bloor. There are plenty of posh restaurants where they were staying but they ventured more than a few blocks away to go green. I think these kids may be legit!