Earlier this year Discovery Communications, Sony and IMAX announced plans to launch a joint venture that will develop the first 24 hour, 7 day a week dedicated 3D television network in the United States. According to The New York Post, it is expected that this week will bring more information about the collaboration. Additionally, sources tell the paper that Tom Cosgrove, Discovery Channel’s chief operating officer and executive VP, has been hired as the head of the new network.
The Discovery Communications, Sony and IMAX network will host 3D-appealing content from a variety of genres including natural history, adventure, space, science and technology, motion pictures, and children’s programming.
The joint venture will be governed by a board of directors representing each of the three companies. Discovery will provide network services, Sony will be responsible for advertising sales support and licensing, and IMAX will also license television rights and work on promotion through its movie theaters.
“We are delighted to be partnering with Discovery and IMAX, two premier companies also dedicated to leadership in 3D, in this groundbreaking new venture,” said Sir Howard Stringer, Chairman, CEO and President, Sony Corporation. “It is clear to us that consumers will always migrate to a better and richer entertainment experience, and together we are determined to be the leader in providing that around the world.”
The three companies hope to establish the network as a long-term leader in the 3D home marketplace by driving consumers to the adoption of 3D televisions.