DreamWorks Animation SKG, Inc. is lending the star of its Shrek films to the USDA Forest Service and Ad Council in an effort to get children outdoors and connect with nature. A new series of Public Service Announcements (PSAs) featuring the green ogre has been distributed to roughly 33,000 media outlets nationwide.
According to the Institute for Social Research at the University of Michigan, children in the United States spend fifty percent less time outdoors than they did twenty years ago. What a shame because, as the PSAs point out, when nature is explored “there are surprises everywhere.”
Additionally research indicates that “children who play outside have lower stress levels and more active imaginations, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious in the future.”
Unless we want to doom our children to riding around Walmart in electric carts as adults, it is imperative that we turn off the computers, unplug the Wii consuls and send them into the magical place called “outside.”
For more information about the Re-connecting Kids with Nature campaign visit DiscoverTheForest.org.
Watch the “Discover The Forest” PSA: