The behind-the-scenes fur industry documentary ‘Skin Trade’ – directed by Animal Rescue, Media & Education (ARME) non-profit founder Shannon Keith (who also happens to be an animal rights lawyer, to boot) – is still going strong since its premiere earlier this year on February 25.
Its latest official public screening, just last week at Los Angeles’ Majestic Crest Theater, was prefaced by Keith explaining her motivation for following through on the emotional project: “I knew it was high time to make this film because these animals are being tortured alive — it’s not a pretty thing.”
Designed to educate the public regarding exactly how the fur fashion statements that they covet are actually made, the filmmaker hopes to enlighten those who might have otherwise been…well…clueless.
Intersecting the commentary of anti-fur activists like longtime vegetarian actor James Cromwell, fashion designer Todd Oldham, former Baywatch babe Alexandra Paul, PETA President Ingrid Newkirk, and eco-attorney Jan Schlichtmann with actual animal farm footage documenting countless examples of abuse and flat out cruelty, ‘Skin Trade’ is reportedly a very difficult film to watch (perhaps on par with Shaun Monson‘s Earthlings) and yet it is a necessary one since it “call(s) out the fur industry’s cagey public relations tactics.”
For the most part, the vast majority of us have digested a sanitized perspective of fur as a highly desirable fashion accoutrement that is just as blingy as diamonds and capable of generating a larger-than-life ka-chingy-image, all while being purportedly ‘green’ because the material is organically-derived…at least that’s what far too many people think.
In reality, animals destined for the fur trade are kept in incredibly small cages throughout their relatively brief lives, subject to illness, chronic stress and psychological trauma and then ultimately killed via gassing, stomping, strychnine poisoning, strangling, electrocution, beating or neck-snapping.
Their pelts are then exposed to a wide range of highly polluting chemicals including “alkalis, acids, alum, chromates, bleaching agents, oils, salt and (assorted) compounds involved in the dyeing process”, ultimately consuming a great deal of energy and resources.
Multiple animal advocates claim that the industry as a whole is guilty of greenwashing and that we all have the power once and for all to make more ethical fashion choices by simply saying ‘no thanks’ to fur.
So, what’s you’re stance? Nay or yay…and why?
Via LA Times Blog