The behind-the-scenes fur industry documentary ‘Skin Trade’ – directed by Animal Rescue, Media & Education (ARME) non-profit founder Shannon Keith (who also happens to be an animal rights lawyer, to boot) – is still going strong since its premiere earlier this year on February 25.

Its latest official public screening, just last week at Los Angeles’ Majestic Crest Theater, was prefaced by Keith explaining her motivation for following through on the emotional project:  “I knew it was high time to make this film because these animals are being tortured alive — it’s not a pretty thing.”

Designed to educate the public regarding exactly how the fur fashion statements that they covet are actually made, the filmmaker hopes to enlighten those who might have otherwise been…well…clueless.

Intersecting the commentary of anti-fur activists like longtime vegetarian actor James Cromwell, fashion designer Todd Oldham, former Baywatch babe Alexandra Paul, PETA President Ingrid Newkirk, and eco-attorney Jan Schlichtmann with actual animal farm footage documenting countless examples of abuse and flat out cruelty, ‘Skin Trade’ is reportedly a very difficult film to watch (perhaps on par with Shaun Monson‘s Earthlings) and yet it is a necessary one since it “call(s) out the fur industry’s cagey public relations tactics.”

For the most part, the vast majority of us have digested a sanitized perspective of fur as a highly desirable fashion accoutrement that is just as blingy as diamonds and capable of generating a larger-than-life ka-chingy-image, all while being purportedly ‘green’ because the material is organically-derived…at least that’s what far too many people think.

In reality, animals destined for the fur trade are kept in incredibly small cages throughout their relatively brief lives, subject to illness, chronic stress and psychological trauma and then ultimately killed via gassing, stomping, strychnine poisoning, strangling, electrocution, beating or neck-snapping.

Their pelts are then exposed to a wide range of highly polluting chemicals including “alkalis, acids, alum, chromates, bleaching agents, oils, salt and (assorted) compounds involved in the dyeing process”, ultimately consuming a great deal of energy and resources.

Multiple animal advocates claim that the industry as a whole is guilty of greenwashing and that we all have the power once and for all to make more ethical fashion choices by simply saying ‘no thanks’ to fur.

So, what’s you’re stance? Nay or yay…and why?

Via LA Times Blog

  • don miguelo

    NAY to fur!

    Has Brooke Shields seen this vid, I wonder?

  • BanTheFurTrade

    If you can’t make it to a screening you can also go to and buy it on DVD. This movie is excellent! If I had the spare cash, I’d buy 100 copies and hand them out in the street.

  • quarrygirl

    this is an amazing film that everyone should see. i am already into animal rights, and it still taught me loads of stuff i didn’t know.

  • Tuesday Phillips

    “Nay!” If you’re “yay” you’ll definitely change your stance after viewing Shannon’s film. You can see our review of the film and premiere last week here:

  • Kelly Melly

    Fur will always be the warmest eco-friendly choice.
    Fur and leather items last for decades, unlike other materials which start to look worn out and fall apart after a few years, therefore creating a disposable and polluting vicious circle.
    Sometimes you need to look at the bigger picture and work out what is
    the better for our planet long term.

    The fur industry has the highest standards for animal welfare.
    The industry actually invested in research to set standards for humane trapping. What’s sad is even when you explain this to ARA, they don’t want to hear it, they want to believe that trappers/farmers have fun torturing animals.

    Intelligent, independent thinkers will not buy into the AR propaganda.

    I eat meat, wear leather and wear fur.

    • Cho cho ma

      Ok Kella Da Vil thanks for being so “eco friendly”.

      I wish I could skin you and wear you. Dont worry I would make sure I killed you in a very humane way. Think how eco friendly I could be!

      Maybe I could even make a second coat with your hide and get some sucker to pay $500 for it!

      • georgina0912

        Or $50.

        But i would never wear her…think how ugly it would make me look.

  • don miguelo

    …And we’re supposed to just take your word for it?
    Intelligent, independent thinkers will not buy into ANY propaganda, including yours.

    How do you get past anal electrocution, indiscriminate trapping (standards for “humane” trapping are RARELY enforced), treating leather and furs themselves with chemicals to keep from biodegrading (didn’t mention that, inconvenient?), and that not every alternative to animal pelts is polluting or disposable (many are untreated fibers, organic hemp for instance- and/or fully biodegradable). If it wasn’t a polluting industry why did China of all govts want to regulate the amount of contaminants from fur farms released into the environment?

    Being soooo thorough with your push for fur/leather but not bringing these points up reveals your real agenda- promoting fur and leather to anyone uninformed enough to be persuaded easily. You wear leather and eat meat, meh, I could care less. That certainly doesn’t make it normal, smart or right.

    P.S. The only green fur is on a sloth!

    • don miguelo

      (I’m replying to marketing director Kelly Melly, up there. Above post didn’t go the right place).