Despite roadblocks set by right-wing protesters which caused The Cove screenings to be cancelled in Tokyo, the Japanese distributor of the movie is finding other ways to get the Oscar-winning documentary’s message into the homes of Japan. On June 18 Unplugged Inc. is offering a free viewing of The Cove to the first 2,000 viewers who visit Nico Nico Douga, a popular Japanese video sharing website with over 16 million registered users.

The distributor, who is frustrated with the amount of debate from those who have not seen the film, hopes people will take advantage of the free online screening.

“People discussing the film on the Internet are talking without having watched it, and it seems they don’t understand its meaning,” a company representative told AFP. “It’s okay to support or oppose the film, but we hope that will be discussed after people watch the film.”

The first 2,000 people who access Nico Nico Douga on June 18 will be required to register before viewing The Cove.

Note: Screening date updated to reflect correct information.