Donned in a peach skirt, yellow socks, and orange Crocs, celebrity chef Mario Batali was in Times Square on Wednesday to help VW launch the sixth-generation 2011 Jetta. Batali cooked up some of his favorite summer fare for the crowd who were also treated to a surprise performance by “I Kissed A Girl” singer Katy Perry.
“Today marks the beginning of a new era for Volkswagen and for Jetta,” said Stefan Jacoby, CEO of Volkswagen Group of America, Inc. “The all-new 2011 Jetta is a class-up driving experience with the kind of styling, design and power under the hood normally found in more expensive luxury cars. At an extremely attractive price, this car is sophisticated, fun to drive and practical.”
The 2011 Jetta delivers the classic VW style at a surprisingly affordable price—starting at $16,000—with four engines available in North America including a 2.0-liter turbodiesel direct injection (TDI) Clean Diesel which runs quiet like a gas engine and hits 0-60 in 8.7 seconds. Available in manual and automatic transmission, the new Jetta is 3.5 inches longer than its predecessors allowing for a roomier passenger experience and enabling the vehicle to give competitors in the midsize sedan category a run for their money.
In addition to the launch of the new Jetta, Volkswagon recently announced that a hybrid version of the vehicle is in the works and is scheduled to be available in 2012.