The famous cook, who’s been featured on many popular American shows including Oprah and The Biggest Loser, has teamed up with Coles grocery store for a not-so-nice campaign.
The grocery giant recently started issuing a series of free recipe cards featuring dishes recommended by Stone. In one recipe for ‘lemon, chicken and rice’ soup, Curtis specifically calls for “two Coles cage eggs, lightly beaten”.
Why would he openly promote eggs from battery-caged birds when Coles also offers an organic, free-range line? Well, we think it might have something to do with the fact that each card is designed to feed a family of four for under $10.
Even so, as The Sydney Morning Herald points out, if he’d recommended the organic alternative instead of eggs from caged birds “it would take the meal cost from $9.01 to $9.36 – still safely below the $10 budget allocated for each meal card.”
We’re pretty bummed that Curtis would sign off on such a ridiculous recipe and are curious to know what Biggest Loser colleague, newly vegan Bob Harper, would say about all of this.
What do you think about Curtis’ decision to promote cage eggs? Chime in and share your thoughts!