You’ve no doubt heard about charitable do-gooding endeavors such as TOM’S One For One program which donates a brand new pair of shoes to a child in need for each pair that you purchase or the One Laptop Per Child initiative which follows the same basic generosity premise. The buy-one-get-one-free philosophy is also regularly available at grocery stores across the nation, but why should food, laptops and shoes have all the fun?
Mathew Gerson and Mark Kreloff, noting that a mere 10% of the global demand for free condoms is met on an annual basis, decided that they would focus on offering an ethically produced product made from 100% biodegradable, Fair Trade certified latex that would bestow every person with the basic human right to enjoy safe sex. The result of their efforts has been dubbed Sir Richard’s, an FDA certified prophylactic which will make vegans leap for joy due to its lack of milk protein-based casein which is traditionally used to process latex.
Intent on empowering consumers with a responsible contraceptive that arms them with personal safety, Sir Richard’s condoms take things to the next level since each purchase is backed with the donation of a comparable condom to health-focused organizations located in Uganda, Haiti and Thailand committed to thwarting the spread of STDs. Unlike the US version – which is packaged in a striking plaid wrap that is designed to appeal to the college, female and gay populations – the international versions will be culturally rebranded so that local recipients will feel more comfortable using them.
Despite having to adhere to FDA regulations regarding individual Mylar wrappers (which are not recyclable), the company will place multiple condoms in a recyclable cardboard box which could, in the future, be embedded with wildflower seeds if things go according to plan. Ultimately, they hope that by offering their slick looking, eco-sensitive product in somewhat hipster-friendly forums such as American Apparel and Anthropologie, they will slowly but surely pave the way for more widespread acceptance and a far better level of consumer comfort.
Via Daily Camera