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Drake Pledges To "Green His Block"

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Drake’s newly released debut album, “Thank Me Later,” is currently the second best selling album on itunes. The Canadian-born, young rapper is blowing up the charts! But with all the media attention focused on his quick rise to fame and rapidly expanding fan-base, few people have talked about Drake’s support of “going green.” As Drake said in a recent interview with Green the Block, “Everywhere you turn, you can see how pollution and poverty are hurting our neighborhoods, but we can change that. And going green is the solution.”

This spring, in the months preceding his record release, Drake partnered with Reverb’s Campus Conscious Tour. Reverb is an organization that helps musicians reduce the environmental footprint of their tours while simultaneously conducting grassroots outreach and education to fans. On his tour, Drake traveled to 17 campuses in a dozen states to engage and educate his fans on the benefits of going green and how they can become involved in building a green economy. In order to go green, Drake’s tour bus was run on biodiesel, there were recycling and composting stations at each stop, biodegradable catering supplies and eco-friendly cleaning supplies were used, catering was cooked with local, organic food, CO2 offsets were purchased, and the merchandise sold was made of sustainable materials.

And as part of their efforts to engage students on his tour, Drake and Reverb brought along Green the Block, a national campaign and coalition aimed at helping low-income communities of color become driving forces of the clean-energy economy. Representatives of Green the Block worked with students on each campus to do community events and outreach on how they too can go green.  Part of this outreach was getting people to sign the Green the Block pledge, which is ten easy steps one can take to help protect the environment and grow the green economy. Drake himself signed it! Reflecting on his choice to green his tour, Drake said, “The whole green movement has been something that’s been brought more to the forefront.  The term green is something that has been refreshing, something that is exciting…for me to be associated with it, I thought personally, it made sense.”

Drake took time out at each stop to meet with the Reverb and Green the Block volunteers. According to Julian Mocine-McQueen, who works with Green the Block, “He never missed an opportunity to greet the volunteers and community leaders. Even as the looming deadline for his album is that night, and he’s sick, he still came out and did it…I think that speaks to his commitment.” To listen to the full audio interview with Julian on his first-hand experiences touring with Drake, jump here.

As Drake said, “Musicians all sort of have this aura around us that we don’t care about anything but music.”  But obviously that’s not true for the musician. He went on to say, “[Going green] takes so little effort. It’s just something to be conscious of as you live your daily life.” Now that the tour is over, and the next steps in his partnership with Green the Block are yet to be known, we’ll have to keep an eye on Drake and see if his environmental commitment holds up as his music popularity and fame continue to grow.  But for now, the guy has gone green.

To listen to Drake’s interview on Going Green, click here.

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