In the latest commercial, the 38-year-old is shown cycling behind gas-powered vehicles as he explains, “In 20 years of cycling even when I was ahead, I was always behind. Behind cars, behind trucks, behind those guys. Tailpipe after tailpipe after tailpipe. Until now.” Of course now the Nissan LEAF offers a tail-pipe free, zero-emissions, 100% electric ride, so Armstrong can breathe easy.
The commercial featuring the LEAF, which has hit 15,000 pre-orders to date, will air on Versus, MSNBC, and FoxNews.