Say what you will about Sir Richard Branson (that he’s an overgrown Richy Rich with a penchant for wild pet projects?!?) but the self made billionaire who seems sincere about channeling his wealth toward various planet friendly endeavors is now about to unveil a new culinary resort concept called Ninety Acres in New Jersey.
Located on a total of 90 acres of land in Somerset County, what makes Branson’s restaurant stand out in the crowd is that it will be working in tandem with an on-site farm to supply 80% of the menu ingredients, creating a truly hyper-local experience.
Executive chef David Felter says that Ninety Acres’ commitment to offering sustainable, locally-sourced ingredients will enable him to establish relationships with regional gardeners and farmers, plus his cuisine will be accessible and affordable, citing: “Our focus will be good food made simply” that won’t require “spending hundreds of dollars on dinner.”
Ninety Acres restaurant is just one part of the grand plan. Ultimately, a $90 million Virgin Spa will occupy the sprawling Natirar estate (formerly owned by Morocco’s King Hassan II), including both a wine and cooking school as well as a bar, fully operating farm, media room, tennis courts, 4,000 square foot pool and 76 bed luxury resort/spa.
Currently open Tuesdays through Sunday for dinner only and weekends for brunch, Branson’s eco-eatery is located just 45 miles from New York City and reservations can be yours by calling 908-901-9500. You can also take a peek inside the kitchen and dining room via the video below.