While any celebrity can quickly help a green organization gain a bit of recognition for campaigns and initiatives, it’s those actors and actresses that truly know what the hell they’re talking about that make all the difference.
Stars like Leonardo DiCaprio, Ted Danson, Pierce Brosnan, Daryl Hannah, and others are not only comfortable discussing the environment, but also seek out opportunities to do so. They’re the type of people you want drawing media to your cause, educating on the topics, and appealing for donations. For them, it’s more than just a PR slant.
Allow me to add Ellen Page, star of Juno and this summer’s Inception, to that group.
Granted, I’ve never met the 23-year-old, but based on interviews and media junkets, she seems to be deeply wrapped up in the environmental scene. Here’s why she’s worth watching:
- Spent a month in Eugene, Oregon on an eco-village after filming Juno to study permaculture. Not only did she enjoy the “holistic” elements of the experience, but she also reveled in shoveling manure. Obviously, she’s not someone who’s afraid to get involved and dirty.
- Recently took a trip with DiCaprio to check out some green condos in LA. Girl digs sustainable design.
- Participated in the new environmental documentary 2012: Time for a Change.
- She owns a Smart Car. “My Smart Car is awesome,” she told the UK Telegraph. “The only problem is I’ve been on the freeway and felt like I was going to be blown away like a coffee cup.”
- She recently finished David Suzuki’s awesome book The Big Picture — and quipped about the great discussions she had with DiCaprio “about the ecological situation” on the Inception set.
In other words, she’s someone who cares about these issues — but also has a rising star with which to promote them.
Green orgs take note: Ellen Page may just be the famous face — with the intelligence to match — that your next campaign is looking for.