If you missed it, there was a two-day stretch of hilarity from Old Spice dude Isaiah Mustafa earlier this week in which he responded to tweets via video in, of course, nothing more than a bathrobe. The marketing campaign to breathe some life in the 72-year-old Old Spice brand has been refreshing to say the least; with Mustafa’s hilarious “Hello, ladies” persona suddenly making everyone actually talk about the company.
Over the course of the campaign, Alyssa Milano and the Old Spice Guy “flirted” back and forth; but it’s the actresses latest tweet that has upped the ante on their relationship.
Mr. @OldSpice, Here’s What You Can Do Next (I can make videos from my bathroom too)
She then links to the below video which features her in a bathroom wearing a towel. After some wordplay in the vein of the Mustafa’s character, she says “Here is your next move. You must make a $100,000 donation to the National Wildlife Federations Gulf Oil Spill Restoration Fund. Are you strong enough?”
Will Old Spice Man go for it? Or will he simply clean up the oil spill with his bare hands while composing a tune to Milano in Italian? Either way, we win.