Back when life was simple, manufacturers recognized that a sure fire way to stimulate consumer purchases was to target captive television audiences with creative, humorous and especially suggestive commercials hawking their products. Once that pesky DVR device galloped onto the scene, endowing us with the magical ability to fast forward through any commercials we desired, their plans for consumer domination were foiled…or so it seemed.
Much like the wild kingdom’s perpetual survival of the fittest, advertisers have been forced to adapt to a radically changing entertainment landscape as countless business-stealing predators wait in the wings. Consequently, they’ve pulled out the big guns by insinuating their brands into our subconscious minds every time we turn on a television show, view a movie or saddle up in front of the computer. Between American Idol judges theoretically sucking down goblets of Coca Cola, the cast of NBC’s Chuck proclaiming their love for Subway sammies or recognizable junk food products prominently popping up on the big screen, we are being assaulted by a new breed of pseudo-camouflage advertising that only seems to be gaining momentum.
In a groundbreaking arrangement, former Small Planet Foods’ organic brand Cascadian Farm (now, quietly owned by General Mills), will become a part of the FarmVille game world from July 19th to July 26th. A virtual Cascadian Farm located in the mountains of Washington state will serve as the backdrop for organic green thumb wannabes who want to try their hand at farming without the use of pesticides, engage in green living (courtesy of helpful community-provided tips) and even take advantage of unique coupon offers for various items in the Cascadian Farm line. If you desire, you can even take on the role of “Farmer Joe Cascadian” and encourage your legions of followers friend you on Facebook.
While spreading the word about a healthier way of life is certainly a good thing, we’re just curious what Ecorazzi readers think about supporting mega-corporate organic brands such as Kraft’s Back To Nature, Kellogg’s Bear Naked and M&M-Mars’ Seeds of Change. Is it still planet friendly to channel your dollars toward brands like Cascadian Farm knowing full well that they’re cultivating genetically modified, pesticide-laden crops on the other side of the fence? Does their partnership with FarmVille make the world a better place, or is it just a convenient excuse to obtain sales from a new audience? Whichever camp you’re in, isn’t supporting organic products (regardless of who manufacturers them) ultimately the best choice for Mother Nature?
Via The Street