Mark Middleton, the mind behind Animal Visuals.org, has released a new Facebook game called Farm Rescue that aims to educate the public about the cruel conditions in which battery caged hens must live.
The goal of the game is for players to rescue egg-laying hens from the confinement of battery cages and nurture them back to health while teaching them natural behaviors such as nesting, perching, dustbathing, and exercising.
In an interview with Mercy For Animals, Middleton was asked what inspired him to create the game. The game creator explained that he noticed that farm games were some of the most popular social games but unfortunately many of them focused on “Old McDonald’s farm stereotype of farms.”
Middleton said, “In some of the games, you can ‘harvest’ the animals without even killing them, which somewhat reinforces the denial that most people have about what really happens to animals on farms. We can deny it, but the truth is that all animals on farms are eventually killed, and in most cases their lives are filled with profound suffering. I thought that an educational parody of these games might be able to reach a lot of people with the message that animals on farms suffer terrible pain and indignities, specifically egg-laying hens.”
In addition to saving the virtual hens, players are encouraged to take action through pledging to go egg-free, spreading the word about battery cages, and adopting an animal through Farm Sanctuary.