In an effort to help promote teenagers’ desire and passion for change, Neutrogena along with Hayden Panettiere and Vanessa Hudgens, has launched Wave for Change—a campaign that allows teens to support causes that are near and dear to their hearts.
Now through August 23, Neutrogena will donate $1 to GlobalGiving for every Wave Sonic Power-Cleaner and Oil-Free Acne Wash Pink Grapefruit product sold, up to $200,000. GlobalGiving will donate the funds to environmental, educational, and disaster relief causes.
“Often people want to participate but they don’t know how so the fact Neutrogena is opening the door and kids are getting to be a part of something and help the world is an amazing thing to be a part of,” said Panettiere who serves as a Neutrogena brand ambassador. “You think I am just one person, I can’t make a change, but when you actually try and see results it is a pretty incredible feeling.”
Teens are encouraged to visit Neutrogena’s Facebook Page and take a quiz called “Find Your Cause” to determine the type of charity they would most likely support. Fans must rate questions like “Taking the extra time to recycle is…” and “Riding public transportation is…” as less or more important. The percentage of funding to each cause will be determined by the quiz results.
In addition to Panettiere and Hudgens, Emma Roberts, Gabrielle Union, Miranda Cosgrove, and Susie Castillo all serve as Neutrogena celebrity brand ambassadors.