PETA is expanding its reach into global markets with a newly announced permanent base in the Middle East.
“[Animal rights] is a newer concept in the Middle East but people are talking about it and are asking questions and wanting to get involved which is really encouraging to see,” Ashley Fruno, PETA’s senior campaigner for the Middle East and Asia, told Arabian Business.
The animal rights org, which has 300 employees and more than 2 million members, is looking to base two permanent campaigners in the Gulf region. The hunt to find a Middle Eastern celebrity to help front initiatives is also underway.
Fruno said that PETA’s initial targets will be on continuing their global fight against KFC and their chicken policies — as well as focusing on the Dubai Zoo and the popular animal-trading Sharjah Market.
“I think the conditions of animals in most countries are appalling, but there were some big concerns in the UAE [and] strengthened animal welfare laws are always welcomed,” Fruno added.