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Jamie Oliver Wants Ideas To Help Fight Childhood Obesity

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Celebrity chef and Food Revolution extraordinaire Jamie Oliver has teamed up with OpenIDEO to encourage individuals to answer the question, “How can we raise kids’ awareness of the benefits of fresh food so they can make better choices?”

Oliver welcomes anyone who has a “spark of an idea” to share thoughts on how we can teach children to make better choices about the food they eat and empower them with the skills to cook said food.

To date there have been 430 submissions with ideas ranging from an Iron Chef-style show with children to having students create green rooftops for grocery stores. Evaluations of the submitted ideas begin September 16.

Oliver is a 2010 TED Prize winner for his wish, “To create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”

To submit your idea to Jamie Oliver’s project visit OpenIDEO.

Jamie Oliver Introduces the OpenIDEO Challenge / OpenIDEO.com from IDEO on Vimeo.

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