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Chrissie Hynde To Launch New Eco-Vegan Fashion Line

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At the beginning of the summer, we mentioned Chrissie Hynde’s latest musical endeavor (as part of JP, Chrissie and the Fairground Boys) and a benefit concert that she and her new band mates performed for the Woodstock Farm Animal Sanctuary but there’s apparently a lot more to the story than meets the eye.

As it turns out, the 58 year old Pretenders frontwoman – who, on August 24, is releasing a collection of poppy, rockin’ and occasionally country-esque tunes titled Fidelity with her new musical cohorts – was so inspired by the unexpected May-December romantic relationship she forged with 33 year old Welsh producer/musician JP Jones that she’s now teaming up with him for the launch of an eco-friendly fashion line.

With a shared love for songwriting, animals and each other, Hynde and Jones – who are no longer an item – admire each other to such a degree that their new leather-free fashion line Fairground Luck is reflective of their “sartorial sensibilities” and rock roots.

With feedback from fellow eco-friendly designers John Bartlett and Todd Oldham, their new line — which emulates the style of Chrissie‘s best buddy and fellow vegetarian Emmylou Harris — will feature the staples found in most musicians closets, vegan only, and planet friendly.

Everything from t-shirts and skinny jeans to jackets, handbags, cowboy boots and other types of footwear will be available sometime in the fall, and you can be sure that everything will have that distinctive rocker edge.

One final note for all the vampire fans out there. JP, Chrissie and the Fairground Boys’ new video If You Let Me (below) pays homage to the Swedish cult classic Let The Right One while also offering a perfect metaphor for the real life dance of should we-shouldn’t we love that actually played out between Hynde and Jones — definitely worth taking a gander at!

Via WWD

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