by Daelyn Fortney
Categories: Transport
Tags: .

Nissan is rolling out their new advertising campaign this weekend called “Innovation For All” –replacing the “Shift” tagline that has been used for eight years. “Innovation For All” will be launched with a series of five TV commercials with actor Robert Downey, Jr. at the helm as the new voiceover announcer.

The campaign, showcasing the full-line of Nissan products including the zero-emission, 100% electric Leaf, will debut on August 28 during the ESPN College Football Show with the commercial “Innovations” described as “a celebration of Nissan’s current innovations, including smart phone apps, recycled materials, air purifiers, the Juke — the world’s first Sports Cross — and the 100-percent electric Nissan LEAF.”

A spot dubbed “Polar Bear” and dedicated to the Leaf will hit the airways on Sept. 9 when viewers will watch as a polar bear “journeys from the icy Arctic through forests, highways, train tracks and over bridges to the big city and then on to the suburbs, where the animal finds someone who is trying to help – the owner of an all-electric Nissan LEAF.”