While one could argue that filming in a virtual environment (as opposed to flying all over the world) is a better use of resources, James Cameron knows that his film sets could do a lot better. “These are things the studios need to be thinking about,” Cameron told The Washington Post. “When I do my next film, we’re going to go much farther than we did in terms of running a green set.”
As we know here on the site, finding ways to make a set more efficient (or green) are things that studios are working on. NBC Universal even has an executive whose sole responsibility is to make sure TV and film production is as green as can be. And as we saw from Inception and Leonardo DiCaprio, all one has to do is sit down with a studio head and ask. Something tells me Cameron could get a meeting at 3AM if he wanted.
But back to Avatar. While the director says there’s not much that can be done for the box set coming out November to make it uber-green (he argues people will hold onto it and not just throw the packaging away), the 3D version is definitely worth looking at. “I think that’s something that would be absolutely the right way to approach the 3-D release, which will be next year,” he said. “We’ll have time to do that. And maybe it’s recyclable paper container, that sort of thing. There’s nothing much you can do about the disc proper, although it’s not a use-once-and-throwaway kind of medium. These are things that people hold onto. So it’s not like plastic water bottles or something like that which people need to get out of their lives as soon as possible.”
Ok, James. We’ll hold you to that.